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WHY I DO WHAT I DO:

DIRA ADAMS is a knitwear-focused, ready-to-wear collection rooted in handicraft & sustainable living. MY purpose is TO create beautiful pieces, in harmony with our environment, while also empowering underserved communities in New York City. 

I FUSE sustainable technology & traditional design practices TO CREATE  modern SILHOUETTES WITH UNIQUE HAND-CRAFTED DETAILS. iT IS MY AIM TO partner with local organizations to train women & MEN in knitting & sewing, WHILE providING them with a source of income.

I ALSO SHARE MY LOVE OF CRAFT WITH THE WORLD BY HOSTING WORKSHOPS & OFFERING DIY FASHION KITS FOR THE EMPOWERED CREATIVE WHO WANTS TO MAKE HER OWN CLOTHING.

 

ABOUT DIRA:

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DIRA is a textile and fashion designer who was born and raised in New York City.  After being inspired by her late-grandmother's hand-crafted pieces, Dira decided to take a knitting class at the age of 18.  What started off as a hobby, led Dira to move to England and earn a degree an ma Knitwear Design.

After working in the fashion industry in both London & New York, Dira decided to create a collection that would embrace her original love of handicraft and also her desire to train, empower, and employ people in her hometown.   

Dira believes that the art of hand-making is a primal act that connects us both to our environment, ourselves, and our communities at large.  hand-making is both an act of defiance & even more important in our increasingly digital world.

Dira resides and designs in Brooklyn, where she runs both her fashion label and her textile design studio, DIRAKNITS.